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NBA Teams Raise Ticket Prices as Attendance Declines

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NBA Teams Raise Ticket Prices as Attendance Declines

The NBA has blamed the drop on "the Omicron wave"

by Cullen McCue
May 10, 2022
in Economy, Sports
NBA Teams Raise Ticket Prices as Attendance Declines
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Last Updated on May 10, 2022

NBA owners are raising their ticket prices amidst declining attendance and television ratings, according to a report from The New York Post. The average ‘gate’ per team, or dollars from ticket sales, rose 10.2% compared to the last pre-pandemic season, which took place from 2018-19. Fans now paying an average of $109 per ticket, according to data obtained by the outlet.

All told, NBA owners are raking in 18.6% more in revenue when compared with pre-pandemic levels. Despite the increased revenue, the number of paid fans at arenas decreased by 7.1%.

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A handful of small market teams have fared worse than average, with some clubs recording attendance drops of 30% or more. The San Antonio Spurs, Indiana Pacers and Minnesota Timberwolves recorded the largest drops in total gate revenue over the 2021-22 season.

The bleak data comes as NBA owners are getting set to renegotiate a new multi-billion-dollar TV deal. The league’s current $2.66 billion annual deal with ABC/ESPN and Turner Sports set to expire at the end of the 2024-25 season.

“The league generates roughly 70% of its revenue through media rights and NBA Commissioner Adam Silver is reportedly seeking a new, nine-year deal that will pay $8 billion a year,” The New York Post reported.

Television ratings over this past season were down when compared with the 2018-19 campaign.

“I’d be wondering if this is a canary in a coal mine,” a source who advises NBA teams told The New York Post. “If I were Silver, I would be on the teams with the biggest attendance drops telling them it was unacceptable.”

The NBA has blamed COVID-19 for the drop in attendance. “Overall attendance was down during the regular season because of the Omicron spike but since April we have had record attendance including 59 consecutive sell-outs to date during the playoffs,” said NBA spokesman Mike Bass.

NBA playoff ratings have been off to a decent start this season, though they are still down when compared with pre-pandemic levels.

NBA Postpones Playoff Games After Milwaukee Bucks Boycott, WNBA, NFL And More Call For More “Action” And Social Justice https://t.co/DfOYRdZnRz pic.twitter.com/us9LGINV9j

— BallerAlert (@balleralert) August 26, 2020

RELATED: Longtime Analyst Mel Kiper was Barred from NFL Draft Over Vaccine Status

Tags: EconomyNBA

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