Last Updated on February 14, 2022
Brandon Brown, whose NASCAR win spawned the popular “let’s go Brandon” chant, is now sponsored by a cryptocurrency inspired by the meme. His team at Brandonbilt Motorsports announced on Monday that LGBcoin ($LGB) would sign on to sponsor the driver’s Chevy Camaro for the 2022 season.
The coin, which began trading in November on the Ethereum blockchain, has a market cap of more than $300 million, and aims to fight “against the establishment, their mismanagement, and the financial fleecing of the American people,” according to a post on the coin’s website.
“We are proud to support Brandon this season, to help him continue his American dream,” James Koutoulas, an investor in LGBcoin, said in a statement.
In a recent opinion piece, Brown stated that the possibility of being cancelled has loomed over his head as the meme has spread.
“I was afraid of being canceled by my sponsors, or by the media, for being caught up in something that has little to do with me,” wrote Brown.
The driver also stated that he has come to understand why people have been chanting his name in stadiums across the country.
“I have no interest in leading some political fight. I race cars. I am not going to endorse anyone, and I am certainly not going to tell anyone how to vote,” wrote Brown.
“But I’m also no longer going to be silent about the situation I find myself in, and why millions of Americans are chanting my name.”
“I hear them, even if Washington does not.”
The “let’s go Brandon” meme began in October while Brandon Brown was conducting a post-race interview.
Brandon Brown announces he has a full-season Xfinity sponsorship deal from LGBcoin … a cryptocurrency created to take advantage of the Let’s Go Brandon theme. Team says that NASCAR has approved the paint scheme: pic.twitter.com/nagl6s88J8
— Bob Pockrass (@bobpockrass) December 30, 2021
Hundreds of spectators were chanting “F*** Joe Biden” as Brown was being interviewed, but the interviewer interpreted the chants as “let’s go Brandon”, giving birth to the meme.
The meme/euphemism has now become quite popular at sporting events and other large gatherings.
Biden repeated the popular phrase during the call, igniting a political firestorm as families prepared to celebrate Christmas.