• Latest
  • Trending
Black Rifle Coffee Calls Its Customers ‘Racist’ After Being Funded by Liberal ‘Venture Capitalist’, Says Pro-Trump Covfefe Coffee

Black Rifle Coffee Calls Its Customers ‘Racist’ After Being Funded by Liberal ‘Venture Capitalist’, Says Pro-Trump Covfefe Coffee

07/19
FDA, Abbott Agree on Plan to Re-Open Shuttered Baby Formula Plant

FDA, Abbott Agree on Plan to Re-Open Shuttered Baby Formula Plant

05/16
Reuters Uses Image of Men with Paintball Guns for Ukraine Story

Reuters Uses Image of Men with Paintball Guns for Ukraine Story

05/16
Laguna Woods Gunman Reportedly Targeted a Taiwanese Congregation

Laguna Woods Gunman Reportedly Targeted a Taiwanese Congregation

05/16
Buffalo Shooter Described Himself as Left-Wing, Trashed Conservatism

Rolling Stone Falsely Labels Buffalo Gunman as a ‘Mainstream Republican’

05/16
ADVERTISEMENT
Rep. Banks Calls for Protestors Outside the Homes of Supreme Court Justices to be Prosecuted

Rep. Banks Calls for Protestors Outside the Homes of Supreme Court Justices to be Prosecuted

05/16
Tucson Counselor Who Organized School Drag Shows Accused of Having Sex with Teen Student

Tucson Counselor Who Organized School Drag Shows Accused of Having Sex with Teen Student

05/16
Leading PA Senate Democratic Candidate John Fetterman Suffers Stroke

Leading PA Senate Democratic Candidate John Fetterman Suffers Stroke

05/16
15-Year-Old Girl Kidnapped at NBA Game, Found Days Later Being Sex Trafficked in Hotel

15-Year-Old Girl Kidnapped at NBA Game, Found Days Later Being Sex Trafficked in Hotel

05/16
Senator Ron Johnson Asks Why Madison Pro-Life Bombing is Not Being Called Domestic Terrorism

Senator Ron Johnson Asks Why Madison Pro-Life Bombing is Not Being Called Domestic Terrorism

05/15
Child Sex Abuse Center Hires Academic Who Wants to ‘Destigmatize’ Pedophilia

Child Sex Abuse Center Hires Academic Who Wants to ‘Destigmatize’ Pedophilia

05/15
Yale Students Call on Classmates to ‘Ostracize’ Conservative Peers

Yale Students Call on Classmates to ‘Ostracize’ Conservative Peers

05/15
Fairfax County Plans Co-Ed Sex Classes Backed by Trans Lobby for 4th Graders

Fairfax County Plans Co-Ed Sex Classes Backed by Trans Lobby for 4th Graders

05/15
Monday, May 16, 2022
Subscribe
SUPPORT
National File
  • Home
  • Culture
    • Christianity
    • Video Games
    • Marxism
    • Snowflakes
    • Free Speech
  • News
    • Breaking News
    • International News
    • Fake News
    • Exclusive
  • Politics
    • Gun Rights
    • The Swamp
    • Deep State
    • Supreme Court
    • 2020
    • 2022
    • 2024
  • Big Tech
    • Technology
    • Alt-Tech
  • Sports
  • Education
  • Rona’
SUBSCRIBE
  • Home
  • Culture
    • Christianity
    • Video Games
    • Marxism
    • Snowflakes
    • Free Speech
  • News
    • Breaking News
    • International News
    • Fake News
    • Exclusive
  • Politics
    • Gun Rights
    • The Swamp
    • Deep State
    • Supreme Court
    • 2020
    • 2022
    • 2024
  • Big Tech
    • Technology
    • Alt-Tech
  • Sports
  • Education
  • Rona’
No Result
View All Result
National File
SUBSCRIBE
ADVERTISEMENT
Home Culture

Black Rifle Coffee Calls Its Customers ‘Racist’ After Being Funded by Liberal ‘Venture Capitalist’, Says Pro-Trump Covfefe Coffee

"I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out"

by National File News
July 19, 2021
in Culture, News
Black Rifle Coffee Calls Its Customers ‘Racist’ After Being Funded by Liberal ‘Venture Capitalist’, Says Pro-Trump Covfefe Coffee
Share on FacebookShare on Twitter
ADVERTISEMENT

Black Rifle Coffee has been slammed by conservatives for calling their customers racist, with pro-Trump coffee brand Covfefe Coffee highlighting their funding by a liberal venture capitalist firm.

Black Rifle Coffee, a supposedly pro-America, pro-military coffee firm, came under fire last year for distancing themselves from Kyle Rittenhouse, the teenager currently charged relating to the shooting of two antifa rioters in Kenosha. Despite the company losing an estimated 3,000 to 6,000 customers, Evan Hafer and Mat Best, the CEO and Executive VP of Black Rifle Coffee respectively, were interviewed for a ~10,000 word piece for the New York Times last week, where they turned their back even further on many of their consumers.

Hafer, who admitted that he stopped believing the myriad claims of election fraud in the 2020 election after then-Attorney General Bill Barr dismissed them in December, despite the recent Arizona audit revealing a vast number of serious issues, said that despite building his entire brand on being pro-Trump, he is now “a man without a party.” The New York Times noted that he was “reluctant to say much positive” about President Trump.

RelatedPosts

FDA, Abbott Agree on Plan to Re-Open Shuttered Baby Formula Plant

Reuters Uses Image of Men with Paintball Guns for Ukraine Story

Laguna Woods Gunman Reportedly Targeted a Taiwanese Congregation

ADVERTISEMENT

Both best and Hafer railed in the interview about customers who claimed they were “racist,” including the multi-racial Proud Boys organisaion, swearing repeatedly, and describing America First supporters as being “repugnant”:

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives.

I never tried their products before and it looks like I never will.

— Brigitte Gabriel (@ACTBrigitte) July 17, 2021

Hafer even confirmed that a new coffee bag design, featuring a “Renaissance-style rendering of St. Michael the Archangel, a patron saint of military personnel, shooting a short-barreled rifle,” would now never “see the light of day,” with Hafer having apparently been told by “a friend at the Pentagon” that supposed “white supremacists” were adopting the design “because it was reminiscent of the murder of George Floyd.”

ADVERTISEMENT

Black Rifle Coffee takes a knee in a far ranging NYT interview, where they claim St Michael is a white supremacist symbol according to “a friend in the Pentagon,” and that those who believes Kyle Rittenhouse acted in self defense are racists to be “flushed down the toilet.” pic.twitter.com/IoGE3dOcHc

— Cernovich (@Cernovich) July 17, 2021

Black Rifle Coffee prefers St. Milley the Wokeangel

— John Cardillo (@johncardillo) July 17, 2021

National File’s Editor in Chief Tom Pappert spoke to the CEO of Covfefe Coffee, an actual pro-Trump, America First competitor to Black Rifle Coffee, and discussed the article with him.

“They must believe if they’re willing to go to the New York Times, the enemy of the people, and throw their customer base under the bus, they must truly believe that the future is not America First,” Covfefe‘s CEO said. “They saw an onslaught of thousands and thousands of customers reach out to them in disgust about the way they treated Kyle Rittenhouse. They’re already embracing this mass exodus and they’re trying everything that they can do to try and boot more MAGA people out the door in an effort to… bring in as many Democrats or centrists or Jeb Bush-type people. I don’t understand it at all.”

Covfefe’s CEO highlighted one potential reason for Black Rifle Coffee’s conversion into “the official coffee of the woke military-industrial complex” from the pro-Trump, pro-America coffee they had started off as. In December 2017, Sterling Partners, a liberal venture capitalist firm that has donated millions of dollars to Democrats, invested in Black Rifle Coffee.

“Is this the owner’s decision, or is this really the powers that be running these things, and making them apologise for their previous statements, making them distance themselves,” Covfefe Coffee’s CEO said. “It kind of seems like it’s all coordinated… They are doubling down on reimagining their company, they’re reworking their entire brand. They’re trying to be more inclusive.”

“When you have that type of power and responsibility and you’re marketing yourself as fighting the culture war, it’s just really pathetic and pretty cowardly,” he concluded.

Tags: Black Rifle CoffeeCovfefe Coffeekyle rittenhouseNew York TImesSterling PartnersVenture Capital

ADVERTISEMENT

Related Posts

FDA, Abbott Agree on Plan to Re-Open Shuttered Baby Formula Plant
Economy

FDA, Abbott Agree on Plan to Re-Open Shuttered Baby Formula Plant

May 16, 2022
Reuters Uses Image of Men with Paintball Guns for Ukraine Story
Fake News Media

Reuters Uses Image of Men with Paintball Guns for Ukraine Story

May 16, 2022
Laguna Woods Gunman Reportedly Targeted a Taiwanese Congregation
News

Laguna Woods Gunman Reportedly Targeted a Taiwanese Congregation

May 16, 2022
Load More
ADVERTISEMENT

Follow on Insta

  • #Biden #babyformula Crisis Ensnares The Biden Regime And Leads To Scrutiny of Gates-Bezos-Zuckerberg Artificial Breast Milk
The Globalists Want To Go From Chaos To New World Order

#linkinbio
  • Trump Beats Joe Manchin in West Virginia Endorsement Battle
Democrat Joe Manchin
  • Rioters Burn Sri Lanka Leaders’ Homes Amid Economic Crisis
#linkinbio #riot #srilanka #like #share #save #follow #comment #fire #arson #economics #economiccrisis
  • Arizona Parents Sue School District After Former Pres Compiled a ‘Dossier’ on Political Opponents
#linkinbio
  • Amazing Footage of Baby at 20 Weeks Gestation Shows Budding Personality, Detailed Features
Read the full story in National File #linkinbio
  • UPenn, Sponsor of Biden’s Think Tank, Profits From Vaccines And Had Staff Shakeup Over Foreign Money Including ‘CHINA’ Money
Staff Shakeup At UPenn Occurred As Staff Questioned Where The China And Other Foreign Money Was Going
Read the full story on National File #linkinbio
  • Exclusive: Ethan Ralph Responds To Getting Swatted Outside the Supreme Court

Read the full story on National File #linkinbio
  • J.D. Vance Wins Ohio’s Heated GOP Senate Primary
Both parties see Ohio
  • Wren Williams: ‘The Iron Curtain is Cracking’ on Abortion, Says Virginia Will Protect Babies
 Read the full story on National File #linkinbio
  • Ex-NFL Player Kevin Ware is a Suspect After Remains ID’d as Missing Girlfriend Taylor Pomaski
Pomaski had been missing since last April
Read the full story on National File #linkinbio
Facebook Twitter Reddit Telegram RSS

Category

  • 2020
  • 2022
  • 2024
  • Alt-Tech
  • Big Tech
  • Borders
  • Breaking News
  • China
  • Christianity
  • Civil Unrest
  • Climate Hysteria
  • commentary
  • Coronavirus
  • Culture
  • Deep State
  • Economic War
  • Economy
  • Education
  • Election Integrity
  • Elections
  • Exclusive
  • Fake News
  • Fake News Media
  • Feminism
  • Free Speech
  • Gun Rights
  • Hate Hoax
  • Human Trafficking
  • Immigration
  • Impeachment
  • International News
  • LGBTQ
  • Life
  • lifestyle
  • Marxism
  • Movies
  • National Security
  • Nationalism vs. Globalism
  • News
  • Opinion
  • Opioid Crisis
  • Politics
  • Radical Islam
  • Related Stories
  • Sex Crimes
  • Snowflakes
  • Soros
  • Sports
  • States
  • Supreme Court
  • Technology
  • The Hill
  • The Swamp
  • Video
  • Video Games
  • Violent Crime
  • Vote fraud
  • Voter Fraud
  • Voter Fraud Investigation
  • White House
  • Wholesome News

Recent News

  • FDA, Abbott Agree on Plan to Re-Open Shuttered Baby Formula Plant
  • Reuters Uses Image of Men with Paintball Guns for Ukraine Story
  • Laguna Woods Gunman Reportedly Targeted a Taiwanese Congregation

© 2022 NationalFile.com National File, LLC. Privacy. Corrections. About Us. All Rights Reserved.
Have any questions or suggestions? If you are having difficulty unsubscribing from our mail subscription please send an email here [email protected] Want to advertise with us? Please email: [email protected]

No Result
View All Result
  • Home
  • Politics
  • News
  • Culture
  • Coronavirus
  • Sports
  • 2020
  • Breaking News
  • Civil Unrest
  • International News
  • The Swamp
  • Big Tech
  • Deep State
  • Voter Fraud
  • Marxism
  • Free Speech
  • DONATE
  • SUBSCRIBE

© 2022 NationalFile.com National File, LLC. Privacy. Corrections. About Us. All Rights Reserved.
Have any questions or suggestions? If you are having difficulty unsubscribing from our mail subscription please send an email here [email protected] Want to advertise with us? Please email: [email protected]

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In